Marketing ROI Panel at SVAMA

2016-11-22T22:08:49+00:00

Marketing ROI is the hot topic at the March 13 luncheon of the Silicon Valley Chapter of the American Marketing Assocation. Alex Eldemir of SAP, until recently one [...]

Marketing ROI: Investment-Think

2016-11-22T22:08:50+00:00

Just read an insightful article today in Advertising Age that encourages Chief Marketing Officers to start thinking like investment managers. Amen! The author, Anthony [...]