Evolving Marketing from a Cost to a Profit Center

2016-11-22T22:08:41+00:00

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase [...]

Evolving Marketing from a Cost to a Profit Center 2016-11-22T22:08:41+00:00

Marketing Ops Skills: Key to Marketing ROI

2016-11-22T22:08:42+00:00

Return on Marketing can be a daunting challenge! To maximize your ROI potential, learn how to master the broad spectrum of marketing operations, as well as measurement per [...]

Marketing Ops Skills: Key to Marketing ROI 2016-11-22T22:08:42+00:00

Marketing ROI Panel at SVAMA

2016-11-22T22:08:49+00:00

Marketing ROI is the hot topic at the March 13 luncheon of the Silicon Valley Chapter of the American Marketing Assocation. Alex Eldemir of SAP, until recently one [...]

Marketing ROI Panel at SVAMA 2016-11-22T22:08:49+00:00

Marketing ROI: Investment-Think

2016-11-22T22:08:50+00:00

Just read an insightful article today in Advertising Age that encourages Chief Marketing Officers to start thinking like investment managers. Amen! The author, Anthony [...]

Marketing ROI: Investment-Think 2016-11-22T22:08:50+00:00