Silos Not Exclusive to Organizations

2016-11-22T22:08:42+00:00

When we think of silos — the information kind, not the structures for storing bulk materials) — the first thing we think about are the companies [...]

Silos Not Exclusive to Organizations 2016-11-22T22:08:42+00:00

Marketing Operations 2.0 Interview

2016-11-22T22:08:43+00:00

Gary Katz authored a chapter in my book, Marketing 2.0, appropriately named Marketing Operations 2.0. Here is the definition of Marketing Operations (MO) from [...]

Marketing Operations 2.0 Interview 2016-11-22T22:08:43+00:00

Marketing Transformation at Nortel

2016-11-22T22:08:44+00:00

Jill Rowley asked and, in the spirit of Thanksgiving, all ye shall receive. Today I'll share some highlights from Nortel Vice President of Marketing [...]

Marketing Transformation at Nortel 2016-11-22T22:08:44+00:00

eMetrics Marketing Optimization Summit

2016-11-22T22:08:44+00:00

With Henry Stewart's disappointing decision to eliminate the Marketing Operations track and put all its focus into Digital Asset Management — at the very [...]

eMetrics Marketing Optimization Summit 2016-11-22T22:08:44+00:00

AMA Marketing Operations Webcasts

2016-11-22T22:08:44+00:00

The AMA/Aquent webcast in which Marketing Operations Partners is cited, "Do More with Less: Putting Marketing Operations to Work," is now available on demand [...]

AMA Marketing Operations Webcasts 2016-11-22T22:08:44+00:00

Change the MO of Marketing

2016-11-22T22:08:48+00:00

OK, I admit it. This blog is a year in the making. It's on a subject that is near-and-dear to my heart, but stifled by my fear that I'd [...]

Change the MO of Marketing 2016-11-22T22:08:48+00:00

Marketing Operations Mastermind Group

2016-11-22T22:08:48+00:00

Since it is a relatively young field, Marketing Operations professionals often feel alone in trying to advance their vision. To address this gap, Marketing [...]

Marketing Operations Mastermind Group 2016-11-22T22:08:48+00:00

Marketing Operations 2.0 Webinar at BMA

2016-11-22T22:08:48+00:00

Yep, Marketing Operations 2.0 is really upon us! I'm going to be presenting a web seminar on the topic, "Marketing Operations: MObilizing Marketing in a Web [...]

Marketing Operations 2.0 Webinar at BMA 2016-11-22T22:08:48+00:00

Marketing Ops 2.0: 6 Centers of Excellence

2016-11-22T22:08:48+00:00

The following article was recently published in the Business Marketing Association's national newsletter, The B2B Marketer, and the timing is opportune as I've just finished reading [...]

Marketing Ops 2.0: 6 Centers of Excellence 2016-11-22T22:08:48+00:00