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| CRS
Business Analytics is a sales and marketing consulting
firm specializing in customer experience analysis, text mining and
predictive modeling. Most companies utilize Business Intelligence
(BI) tools to explore structured data to drive their marketing efforts. We
take this effort one step further by analyzing the vast quantity of
unstructured data – call center logs, scanned documents, free-form
survey text, customer feedback, web content, forums, blogs, emails,
etc. to learn what the customer is actually saying and their sentiment. When
this content is understood and studied along with the structured data,
the wealth of insights enables our clients to better serve their customers,
encourage greater customer loyalty, and build a perpetual profit machine. With
these insights and traditional structured data, our predictive models
enable our clients to select the most profitable marketing programs
before incurring any marketing expense. CRS Founder Creig Foster is
an Associate Partner with Marketing Operations Partners, leading the
Marketing Analytics service.
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