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Sometimes it seems like Chief Marketing Officers are living in the Wild Wild West, riding their horses from town to town, frequenting one [...]
I'm pleased to announce that the Marketing and Sales SIG of the Project Management Institute will be sponsoring a live webinar featuring yours truly on Thursday, March [...]
In Fall 2007 Marketing Operations Partners published the benchmarking study, "Journey to Marketing Operations Maturity." At the time, the study found that the biggest challenge marketers faced [...]
I am working on a book on Marketing Operations, tentatively titled: Change Marketing's MO Now! The Imperative for Marketing Operations in an accountability-obsessedbusiness world. The general premise of the book is [...]