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Marketing Operations Webcast for PMI


As many of you know, earlier this month I was the featured presenter in the webcast, "Marketing Operations: Where Project Management Meets Marketing", sponsored by the Project Management [...]

Seeking Marketing Effectiveness Case Studies


I am working on a book on Marketing Operations, tentatively titled: Change Marketing's MO Now! The Imperative for Marketing Operations in an accountability-obsessedbusiness world. The general premise of the book is [...]