In the quest for world-class effectiveness and efficiency of your marketing organization, the importance of clear goals cannot be overestimated. [...]
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Value is what most things in business are about. And in Marketing Operations, best-practice companies are reaping higher value as [...]
The term Marketing Operations has taken on a life of its own over the past half-dozen years to characterize the work required to bridge efficiency and effectiveness gaps in Marketing organizations. [...]
Great discussion on the Marketing Operations Future Forum Linkedin Group on about whether emphasis in Marketing Operations ought to be on efficiency or effectiveness (or both). The original question [...]
Sometimes it seems like Chief Marketing Officers are living in the Wild Wild West, riding their horses from town to town, frequenting one [...]