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The term Marketing Operations has taken on a life of its own over the past half-dozen years to characterize the work required to bridge efficiency and effectiveness gaps in Marketing organizations. [...]
Great discussion on the Marketing Operations Future Forum Linkedin Group on about whether emphasis in Marketing Operations ought to be on efficiency or effectiveness (or both). The original question [...]
Sometimes it seems like Chief Marketing Officers are living in the Wild Wild West, riding their horses from town to town, frequenting one [...]
I'm pleased to announce that the Marketing and Sales SIG of the Project Management Institute will be sponsoring a live webinar featuring yours truly on Thursday, March [...]
In Fall 2007 Marketing Operations Partners published the benchmarking study, "Journey to Marketing Operations Maturity." At the time, the study found that the biggest challenge marketers faced [...]