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Marketing technology offers a significant competitive advantage when treated as an integrated marketing system. Integrated systems give you the tools to [...]
A stunning 82% of people have stopped doing business with a company because of a bad customer experience. If that's [...]
Resources are precious in Marketing. Time, budgets, tools, staff, alliances, suppliers, customers, opportunities — we make decisions about all these precious resources [...]
Jumping through hoops is a feeling we all get when relationships are dysfunctional. In marketing, that can happen within the [...]