Marketing Operations Partners' Member Company, L2M Associates, Receives Women's Business Enterprise Certification

Marketing Strategy Firm Recognized as Woman-Owned Business

REDWOOD CITY, CA – October 13, 2008. L2M Associates, Inc., a Member Company of Marketing Operations Partners, today announced the company has received national certification as a Women’s Business Enterprise by the Astra Women's Business Alliance, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

WBENC’s national standard of certification implemented by the Astra Women’s Business Alliance is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their vendors, corporations, and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/vendor diversity programs.

“It’s exciting to receive this certification,” said Linda Popky, President of L2M Associates and an Associate Partner with Marketing Operations Partners. “Not only is L2M Associates a woman-owned and operated business, but we work closely with many other woman-owned small businesses and sole proprietors to provide top quality marketing strategies and services to our clients.”

In addition to her management role at L2M Associates and Associate Partner role with Marketing Operations Partners, Popky is currently president of Women in Consulting, a San Francisco Bay Area-based organization of over 400 seasoned consultants in more than 30 consulting specialties. She is also a speaker, author, and educator.

About L2M Associates

L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible.  For more information, visit www.L2Massociates.com or contact 650-281-4854.

About WBENC

The Women’s Business Enterprise National Council, www.wbenc.org  is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.

About Marketing Operations Partners

Founded in Santa Clara, CA in 2006, Marketing Operations Partners is the first ready-to-go COO and change management team dedicated to changing the MO of Marketing by helping CMOs operate like CEOs.  The company brings together leading subject matter experts and thought leaders to enable clients to leverage process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business.  A comprehensive blend of pragmatic and innovative services help enterprises accelerate the sales process, build a scalable marketing infrastructure, optimize customer profitability, cultivate an ecosystem of stakeholder support for key enterprise initiatives and demonstrate measurable return on Marketing to management.

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