Marketing Operations News 2017-08-14T17:47:44+00:00

Marketing Operations Partners News


We have influenced marketers since the emergence of the Marketing Operations field:




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  • Lynn Hunsaker ranked #38 on Top 40 Customer Success Influencers
  • Lynn Hunsaker added to CXPA Board of Directors
  • Global Gurus ranks Lynn Hunsaker as #29 in the Customer Service category
  • The History of Marketing Operations infographic by Wrike features Gary Katz
  • Marketing Operations & Technology Summit 2015 chaired in New Orleans by Gary Katz
  • Marketing Operations & Technology Summit 2014 chaired in San Diego by Gary Katz
  • Marketing Operations Symposium track chair 2005-2009 in New York and in Los Angeles was Gary Katz
  • ad:tech Forum for Marketing Operations 2008 hosted by Gary Katz
  • UC Santa Cruz Extension course on Marketing Operations designed and taught 2009 to 2017 by Gary Katz
  • UC Berkeley Extension course on Marketing taught 2005-2010 by Lynn Hunsaker
  • Lynn Hunsaker listed as a customer experience thought leader by Customer Experience Professionals Association (CXPA), Customer Value Creation International, CustomerThink, CustomerGauge, Customer Guru, Amity, Frontleaf, Global Gurus, Mindtouch, Nanorep, NGdata, Onanalytica, VCare, SAP, Satmetrix
  • CustomerThink Author of the Year 2015: Lynn Hunsaker
  • CXPA Extra Mile Award and MVP Award to Lynn Hunsaker
  • CXPA Committees for CX Innovation Awards, CX Day Online Events, CX Day Social Media, Unwound Conference Session co-chaired by Lynn Hunsaker
  • CXPA’s CX Experts 10-member panel includes Lynn Hunsaker
  • CXPA’s first Authorized Resource & Training Provider for Certified Customer Experience Professional exam was Lynn Hunsaker
  • Satmetrix Net Promoter Conference track chair was Lynn Hunsaker
  • Silicon Valley American Marketing Association’s Legacy Award, President’s Award given to Lynn Hunsaker
  • American Marketing Association’s Chapter Excellence Award to SVAMA – Lynn Hunsaker, President


  • Is Your Company Product-Centered or Customer-Centered? American Express cites Lynn Hunsaker
  • Are You Driving Positive & Profitable Relationships? by Religence mentions Marketing Future Forum

  • What is Marketing Operations? Gary Katz quoted by Informatica
  • Marketing 2.0 book by Bernie Borges includes Marketing Operations chapter by Gary Katz
  • 53 MarTech & Marketing Operations Champions by Bizible lists Gary Katz and Lynn Hunsaker
  • Enterprise Marketing Agility, Pica9 interviews Gary Katz
  • Turning Marketing from a Cost into a Profit Center, Marketing Governance interviews Gary Katz
  • Marketing Operations 2.0, Find & Convert interviews Gary Katz
  • The Rapid Ascent of Marketing Ops, Integrate interviews Gary Katz
  • Looking for the Future of Marketing Operations? Intelligence Guy interviews Gary Katz
  • Measuring Marketing ROI, The Global CMO Magazine quotes Gary Katz
  • What Does it Mean to Be an Engaged Marketer? IBM Marketing Cloud quotes Gary Katz
  • For CMOs, Accountability Remains a Challenge, Chief Marketer quotes Gary Katz
  • 5 Steps to Better Marketing Operations, MarketingSherpa quotes Gary Katz
  • Marketing Operations’ New Frontier ebook, Integrate quotes Gary Katz
  • Can Dev, Ops & Marketing Collaborate on Real-time Campaigns? Beacon quotes Gary Katz
  • How to Run Marketing Like a Profit Center, iMedia quotes Gary Katz
  • 5 Ways to Better Marketing Performance with Marketing Operations, Holger Schultz features Marketing Operations Partners’ Journey to Marketing Maturity study and quotes Gary Katz
  • Workflow Automation ebook by InMotionNow quotes Gary Katz
  • Not So Rosy on the Buyer’s Side, Ad Sales Blog quotes Gary Katz
  • Do More With Less: Putting Marketing Operations to Work, AMA cites Gary Katz
  • Marketing Operations – A Skill Game infographic, Integrate cites Gary Katz
  • What Can LinkedIn, SAP & Netflix Leaders Teach Us About Marketing Ops?, Integrate cites Gary Katz
  • If It’s Called Customer Experience, Why is it All About the Brand? Janice Cuban interviews Lynn Hunsaker
  • Building Effective Customer Education Programs, SchoolKeep quotes Lynn Hunsaker
  • Spooky? Yes, but it Works: Imagine Customers Sitting in on Your Meetings, MarketingProfs cites Lynn Hunsaker
  • Who’s Who of Customer Experience, CXPA features Lynn Hunsaker
  • Ultimate Customer Experience Q&A ebook, CXPA features Lynn Hunsaker
  • Customer Experience Superheroes, CXPA features Lynn Hunsaker
  • 3 Strategies to Sell the CEO on CX Management, CustomerThink quotes Lynn Hunsaker
  • Meet the Customer Experience Experts, InsideCXM features Lynn Hunsaker
  • Enabling Customer Experience ROI, TrustedPeer features Lynn Hunsaker
  • Customer Experience Management: 10 Big Ideas, CustomerThink features Lynn Hunsaker
  • Driving Customer Experience Across the Enterprise, Contact Center Pipeline features Lynn Hunsaker
  • Smarter Customer Analytics, IBM Big Data Hub features Lynn Hunsaker

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  • CXFusion 2017: VoC that Transforms CX
  • Adobe Connect Partner Summit: Optimizing Customer Experience
  • Business-to-Business Customer Experience Summit: Customer Expectations & Your Processes – Do They Line Up?
  • Business Marketing Association Executive Summit: Marketing Operations – From Tactical Discipline to Strategic Vision
  • Conference Board of Canada: Customer Experience Innovation
  • Customer Experience Professionals Association: VoC Action Plans Focusing on Leading Indicators
  • Customer Intelligence & Experience Summit: Experience Impact & Execution
  • eMetrics Marketing Optimization Summit Summit SF 2008: A Hands-on Measurement Plan at O’Reilly Publishing and a Plan for Optimizing Marketing Operations
  • eMetrics Marketing Optimization Summit DC 2008: The Discipline behind the Metrics
  • Fountain Blue Women in Leadership: Building & Reinforcing Your Executive Brand
  • Global Contact Forum: Using Balanced Scorecards to Boost Performance & Revenue, & Lower Costs
  • Marketing Operations & Technology Summit: Metrics, Technology & CX Excellence
  • Market Research Association: Social Media for Small Businesses
  • Measure Up, Boardroom Buy-in: How to Create Relevancy of Marketing Metrics within the Corporate Environment
  • NorCal BMA: Influencing the Enterprise – Driving Strategic Impact through Marketing
  • Predictive Analytics World 2009: The Engine Behind Predictive Analytics
  • Project Management Institute: Apply Your Skills to a Hot New Career Path – Marketing Ops, Effective Project Management Dashboards
  • SVAMA: Customer Experience in International Marketing
  • SD Forum: Marketing ROI – It’s Simpler & Way Harder Than You Think
  • SV Forum: Marketing Ops Can Save Your Life – Or At Least Your Marketing Sanity
  • Text Analytics Summit West: Optimizing Customer Experience Using Customer-Centric Text Analytics
  • Total Customer Experience Summit: Advanced Customer Lifetime Value, How to Maximize Your Return on Customer Experience
  • Total Digital Experience Summit: Customer Experience Journey Mapping
  • ad:tech Mark-Ops Forum 2010, The State of Marketing Operations Today and A Preview of the Marketing Operations Function of Tomorrow
  • American Marketing Association, Best Practices in Marketing Operations workshop
  • American Marketing Association, Marketing ROI Panel
  • Business Marketing Association Roundtable: Raising the Stature of the Public Relations Profession through Marketing Operations
  • East Bay I.T. Group (EBIG), Sales and Marketing SIG, Marketing in Motion: Leveraging Marketing Operations for Results
  • Marketing Operations Symposium 2008, Henry Stewart Events, The Fifth Discipline of Marketing: How Marketing Operations Fuels the Learning Organization
  • Marketing Operations Symposium 2007, Henry Stewart Events, Best Practices for Measuring and Managing Marketing Performance: An Executive Roundtable
  • Product Management Association, Marketing Operations for Success
  • Public Relations Society of America, Purging Your Organization of the Seven Deadly Marketing Sins
  • Tech BA, Changing the MO of Marketing


  • 5 Trends in Customer Experience Management: How Customer Communities Can Make a Difference, CXPA
  • Customer Experience Journey Mapping, CXPA
  • Crossroads of Marketing & Customer Experience, Marketing Ops Leaders
  • Customer Analytics, IBM Big Data Hub
  • Customer Experience Metrics, Frank Reactions
  • Helping Leaders Get Ahead Faster, Fast Leaders Show
  • How to Make Customer Success Metrics Actionable, Mindtouch Ask Me Anything Show
  • Ultimate Customer Experience Q&A, CXPA
  • Metrics, Measurement & ROI, CXPA
  • 6 Business-to-Business CX Management Best Practices, CX Thought Leader Forum
  • Customer Experience Design, Improvement & Innovation, CXPA
  • JD Power Airline Survey, KCBS Radio
  • Customer-Centric Culture, CXPA
  • Why Customer Experience Surveys Aren’t Customer-Centric, Market Research Association
  • Shifting from Asking to Listening in Voice of Customer, CXPA
  • How to Set Up an Effective Marketing Organization, Focus Roundtable
  • Effective Project Management Dashboards, Alcatel-Lucent International Project Manager Symposium
  • Gaining Clout Through Customer Support Dashboards, Contact Center Performance Forum
  • Why Marketing Operation Matters, Marketing Thought Leadership Podcast
  • Customer Experience Optimization: New Rules for Innovation, Marketing Thought Leadership Podcast
  • Marketing Operations 2.0: A Hot New Playground for Project Managers to Apply Their Craft & Raise Their Game, Project Management Institute
  • Marketing Operations, Jerry Hart Show
  • Using Customer References to Improve Employee Engagement in Customer Experience, Customer Reference Knowledge Network
  • Marketing Operations Approach to Customer References, Boulder Logic
  • MO is Where Project Management Meets Marketing, Project Management Institute
  • Leveraging Marketing Operations for Results, BMA
  • Marketing Operations podcast, Aquent/MarketSphere
  • MObilizing Marketing for a Web 2.0 World, Business Marketing Association
  • Marketing Operations 2.0, Marketo TV at Dreamforce 2010
  • Price Waterhouse Coopers Start-up Radio: Marketing Operations: The Discipline Behind Strategic, Accountable Marketing, Price Waterhouse Coopers Start-­Up Radio
  • Rod Sloan’s No-Bull Sales and Marketing Alignment Show


Phone: +1 408 243 7881

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