Why Measure Culture?
A strong customer culture is the single most important driver of future business performance.
Customer culture is to performance what living is to breathing.
Now it can be measured using the MRI™.
MRI™ is a web-based staff survey tool, based on years of systematic research, that measures the level of customer-centric behaviors (culture) that an organization actions with its customers.
MRI™ is easy to administer, simple and intuitive to complete.
It is extremely effective in delivering understandable, detailed and actionable findings for executive sponsors seeking to drive business performance.