The training course, Marketing Operations 2.0: Tactical Discipline to Strategic Vision, is available online or
Here’s a preview of the course:
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While many companies are striving to master marketing accountability and efficiency (tactical MO 1.0), we’ll show you how to leap forward to integrate strategy, guidance, metrics, ecosystem and technology (strategic MO 2.0) to run your marketing organization as a value center, driving
The MO 2.0 course shows you how to transform data to vital insights. Learn how to identify the
“The class was excellent; the specific value was seeing the larger picture and being able to define what a roadmap for Marketing Operations should look like.”
- Director of Marketing, Anritsu Corporation
Marketing Operations (MO) helps all the areas of marketing overcome dysfunction, execute strategy, and build shared vision and accountability. MO applies these tools to Marketing:
- Stakeholder alignment
- Predictive analytics
- Competency development
- Organizational learning
These tools are essential for maximizing your return on marketing investment. Learn how to apply best methods to buyer process acceleration, customer profitability, market intelligence, marketing scalability, and strategy execution.
Boost your performance with the complete
List price: $795 full course or $185/module or $95/class; call us for
Questions? Contact us at ChangeMyMO@mopartners.com — Elevate your Strategic Impact!