Marketing Operations Training 2016-11-23T20:28:57+00:00

Marketing Operations Training

marketing operations training

Marketing Operations training builds shared vision, language and skills.

Our courses emphasize topic mastery for on-the-job application.

We can customize everything to fit your intended business results.

Let us know: business goal, number of participants, job levels, topic familiarity, location(s), and timing.

Grow solid capabilities through Marketing Operations Partners training. Let’s talk.

HAVE QUESTIONS ABOUT MARKETING OPERATIONS TRAINING?
ASK OUR EXPERTS.

Ask An Expert
“This course relates to challenges those of us in Marketing face each day, with the ever-changing landscape of the ‘2.0’ world. I whole-heartedly recommend it to anyone looking for a laser-focused opportunity to learn about the emerging field of Marketing Operations.”
Business Intelligence Manager, Lenovo
“The class was excellent; the specific value was seeing the larger picture and being able to define what a roadmap for Marketing Operations should look like.”
Director of Marketing, Anritsu Corporation
“Powerful concepts and methodologies in this course helped me focus and grow as a marketing professional. This is a must class for any serious marketing professional.”
President, Design2Market
You’re ready for this class . . . When you want to:
Marketing Accountability
  • Pinpoint your internal and external Marketing challenges
  • Build your business case for operational excellence
  • Invest strategically and manage risk in budget plans
  • Apply the right metrics to your Marketing challenges
  • Use dashboards to increase accountability
Marketing Alignment
  • Create a roadmap for improvement and catalyze change without authority
  • Connect marketing strategies to enterprise strategic planning
  • Achieve shared vision with cross-functional groups
  • Evaluate your organization’s capabilities for establishing governance standards
  • Adopt best practices for process optimization and technology deployment
Marketing Agility
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Discover interrelationships through systems thinking
  • Improve decision-making through predictive analytics, data mining and continuous learning
  • Champion customer centricity through integrated lifecycle management
  • Establish the right organizational structure, charter and roles to achieve success criteria
Change Management Skills
  • Catalyze buy-in
  • Empower ownership
  • Overcome resistance
  • Increase momentum
Learning to Solve Organizational Weaknesses
  • Pinpoint your internal and external marketing challenges
  • Characterize your challenges in the context of global trends driving the universal need for Marketing Operations
  • Learn how Marketing Operations solves the Marketing’s weaknesses
Building Business Cases
  • Build your business case for operational excellence
  • Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
  • Use the collaborative principles of Web 2.0 and Marketing 2.0 in your approach to Marketing Ops
Strategic Thinking & Solutions
  • Paint the big picture through gap analysis
  • Embrace mental models to build shared vision
  • Discover interrelationships through systems thinking
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Assess your organization’s Marketing effectiveness on 10 strategic dimensions
Influence for Success
  • Catalyze change without authority
  • Achieve shared vision with sales, finance, IT, and other stakeholders
  • Leverage Marketing Operations to achieve strategic objectives
  • Evaluate your organization’s capabilities for setting and enforcing standards (‘guidance’)
Optimizing Marketing Processes
  • Invest strategically and manage risk in budget plans
  • Optimize processes through lean/six-sigma and maturity ratings
  • Connect marketing strategies to enterprise strategic planning
  • Outline a risk mitigation strategy and business case for a desired Marketing initiative
Expanding Customer Evangelists
  • Differentiate the customer experience
  • Champion customer-centricity
  • Create impact through integrated marketing campaigns
  • Drive sales pipeline value
  • Contribute to the innovation process through Marketing Operations
Measuring Marketing Performance
  • Leverage forces on marketing ROI
  • Identify patterns and insights through data mining
  • Improve decision-making with predictive analytics
  • Apply the right metrics to your Marketing challenges
Leveraging Marketing Technology
  • Navigate the Marketing automation alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
  • Adopt best practices for technology deployment
  • Build organizational learning through Knowledge Management (KM)
  • Use dashboards to increase accountability
The Journey to Marketing Organizational Maturity
  • Establish MO organizational structure, charter and roles
  • Prevent obstacles and nurture success factors
  • Design your maturity roadmap by following best practices

This comprehensive training curriculum contains 9 classes, grouped into 4 modules, which can be accessed in the following modes for any combination of classes:

  • On-site delivery (2 days for full course)
  • Online live delivery (using WebEx or similar,
    typically covering 1 class per week)
  • Online recorded course
    Access the Course
  • Hybrid online and live delivery
  • Hands-on workshops for application to your specific challenges
    (example: use online recorded course with workshops
    scheduled after Class 3, Class 6, and Class 9)

LET’S DISCUSS YOUR GOALS

Phone: +1 408 243 7881
Email: ChangeMyMO@mopartners.com

We’re here to help answer your questions. We’ve led Marketing Operations in complex organizations. Tell us about your specific situation.

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