Marketing Assessments 2017-05-04T12:23:18+00:00

Marketing Assessments

marketing assessments

Marketing assessments can clarify priorities for action.

Many popular assessments use common practices as rating criteria.

Customers’ well-being is the context for our rating scales and recommendations.

Centering your business on customers’ well-being is the path to Marketing ROI.

Zero-in on priorities to propel your marketing success. Let us show you how.

HAVE QUESTIONS ABOUT MARKETING OPERATIONS?
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You’re ready for the . . . When you want to:
Actionability Assessment
  • Grab managers’ attention and passion
  • Increase use of business intelligence & marketing insights
  • Drive follow-through on plans & commitments
Marketing Maturity Assessment
  • Accelerate & sustain marketing ROI
  • Connect end-to-end marketing management
  • Apply stepping stones that (1) customers will reward & (2) make marketing excellence a way of life
Motivation Assessment
  • Engage employees & managers in marketing action
  • Reward people by tapping into their passion
Stakeholder Perspectives Assessment
  • Enable employees to learn how they come across to others
  • Get an individual plan to make adjustments & build on strengths
Process Maturity Assessment
  • Strengthen management commitment and results of a key process
  • Increase cross-organizational collaboration for a key process
Metrics Assessment
  • Stimulate executive sponsorship and employee engagement
  • Provide a holistic view of improvement needs and progress
  • Create clear line of sight between causes and effects
Benchmarking Assessment
  • Compare achievements and approaches with other companies
  • Identify common practices and best practices
  • Provide managers with specific examples from others

MARKETING ASSESSMENTS APPROACH

We tailor our assessment approach to your situation. These are typical options:

  • Online questionnaires for wide participation.
  • Onsite or phone interviews for deep-dive.
  • Interactive pictorial interviews for deeper information.
  • Process/document reviews via online repository and walk-throughs via conference call or onsite.
  • Correlation with vast data repositories, scientific algorithms.

Our formula for success leapfrogs the norms.
Ask for a demo.

MARKETING ASSESSMENTS REPORTING

We tailor our delivery of assessment findings to your situation. These are typical options:

  • Gap analysis report and recommendations.
  • Roadmap diagrams and advice summaries.
  • How-to playbooks.
  • Team-level and/or individual-level reports, action plans & interpretation sessions.
  • Action-planning workshops.
  • Ongoing coaching.

Request your marketing assessment today!

marketing operations consulting

Gap Analysis:
Discover, clarify, or quantify the current versus the desired state specific to your organization

Success Blueprint:
Develop a plan to bridge gaps, including workflows, change management & performance metrics

Deployment Guidance:
Put the blueprint plan into action (coach, train, and/or co-deploy)

Coaching:
Advice for navigating culture and politics in implementation and
day-to-day management

LET’S DISCUSS YOUR GOALS

Phone: +1 408 243 7881
Email:ChangeMyMO@mopartners.com

We’re here to help answer your questions.
Tell us about your specific situation.

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