Marketing Alignment

customer experience collaboration

SYNC WITH STAKEHOLDERS

Marketing alignment accelerates results you need from others.

It synchronizes the way you do things with how it’s needed by customers, agencies, alliances, suppliers and internal groups.

Do you make it easy for everyone to do business with you?

Marketing alignment minimizes wasted time, efforts and resources.

Build alignment to catalyze growth. Let us show you how.

Sync with your stakeholders through targeted or end-to-end guidance:
marketing operations consulting

Gap Analysis:
Discover, clarify, or quantify the current versus the desired state specific to your organization
Examples:

  • Governance gaps
  • Stakeholder gaps
  • Segmentation gaps
  • Customer life cycle gaps
  • Buying / selling gaps
  • Demand gen gaps

Success Blueprint:
Develop a plan to bridge gaps, including workflows, templates, change management & performance metrics
Examples:

  • Charter & interdependencies
  • Expectations personas
  • Taxonomy
  • Journey mapping
  • Demand gen dashboard

Deployment Guidance:
Put the blueprint plan into action (coach, train, and/or co-deploy)
Examples:

  • Centers of excellence
  • Marketing ops function
  • Marketing governance
  • Agency/channel alignment
  • Cross-functional alignment
  • Life cycle leadership
  • Demand gen deployment

Coaching:
Advice for navigating culture and politics in implementation and
day-to-day management

HAVE QUESTIONS ABOUT MARKETING ALIGNMENT?
ASK OUR EXPERTS.

Ask An Expert

MAKE BUYING EASIER

Accelerate revenue by getting sales and marketing on the same page.

Strengthen customer relationships by reaching customers when they’re ready to buy.

Be viewed by customers as an advocate through content they value.

Request buyer alignment guidance today!

INCREASE CONSISTENCY

Strengthen brand integrity through consistent standards and execution.

Leverage economies of scale with centers of excellence.

Drive buy-in by clarifying roles and interdependencies.

Enable scalability to maintain momentum during rapid growth or significant change.

Request governance guidance today!

LET’S DISCUSS YOUR GOALS

Phone: +1 408 243 7881
Email:ChangeMyMO@mopartners.com

We’re here to help answer your questions. Tell us about your specific situation.

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