Innovating Superior Customer Experience eBook

Innovating Superior Customer ExperienceA straightforward guide to innovating any aspect of customer experience. Practical worksheets and guidelines are the focus of this handbook. Discover how to: 1) Explore customers’ circumstance-based desired outcomes. 2) Use customers’ built-in value judgments as your metrics. 3) Prioritize customer persona segments for innovation opportunities. 4) Foster a customer-centric and innovation-friendly culture. 5) Use creativity tools for customer-focused innovations. 6) Involve functions company-wide in innovating processes, policies and intangibles.

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