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Marketing performance management is the systematic management of marketing resources and processes to achieve measurable gain in return on marketing investment and increased marketing efficiency, while maintaining quality and increasing the value of the corporation.
Marketing performance management is a central facet of the marketing operations function within marketing departments.
Marketing performance management relies on a set of measurable performance standards, a pointed focus on outcomes, and clear lines of accountability (i.e. roles and consequences).
Marketing performance management is comprised of six success factors: 1) alignment, 2) accountability, 3) analytics, 4) automation, 5) alliances, and 6) assessment.  … Read more →