• marketing operations strategy

5 Ways to Make Marketing Operations Strategic

Marketing Operations often starts out in an organization at a tactical level: overseeing a technology deployment, analyzing data, measuring activities, coordinating suppliers and partners. It's natural to look around and think about whether you'll always be stuck in the weeds.

In actuality, the primary value of the Marketing Operations field is indeed strategic, not tactical. Like […]

  • marketing capability

Building Marketing Operations Capabilities

Capability-building is the name of the game when it comes to the reason why your customers buy from you. Whatever you offer in the market, customers buy it in order to build a capability they want: reduction of risk or costs or time, increase in productivity, scalability, or stakeholder satisfaction.

The same applies to strategic marketing […]

  • reach-up_31831750

Interaction is “the New Black” for Marketing Organizations

In the era of customer engagement, it's actually 360-degree engagement that will win. 360-degrees around you, that is. While customer engagement is necessary, it's not enough for Marketing organizations' future success. 360-degree engagement across Marketing departments — and with other internal groups — will set apart tomorrow's stars from wannabes.

Gone are the days when silos […]

  • marketing operations role

10 Ways Marketing Operations Creates Value

If you think Marketing Operations is one-dimensional, think again! By any name — marketing transformation, or marketing organizational efficiency and effectiveness — it is a young field with plenty of value to create for fellow marketers’ career success and satisfaction, and for getting more done with current resources — and expanding resources for the future.

Here […]

  • marketing performance management

Marketing Performance Management Defined for Wikipedia

Marketing Performance Management definition, as proposed Wikipedia updated content. Please comment below to indicate your approval or suggestions.

(Note on August 2, 2015: thanks to the many subject matter experts who responded to this post, which we shared in dozens of LinkedIn Groups, daily on Twitter, and in newsletters to many thousands of marketers. The definition […]