Where did the "Marketing Operations" (MO) field get its start? It all depends on how one defines MO. The term first drew attention in 2005 after analyst firm International Data Corporation identified the rise of the Marketing Operations function in its annual Tech Marketing Benchmarks study.
Marketing Operations as a recognized professional discipline may indeed be less than a decade old, but the industry developments and scientific innovations in the marketing field that gave rise to MO go back nearly a century.
Following are some of the key advances and influencers that provided the roots of Marketing Operations as it is practiced today.
1920s — The Golden … Read more →