• Customer Experience Management

Customer Experience Best Practices Study

Investment in customer experience management has increased or remained stable since 2005 for 88% of business-to-business companies, according to the 2010 ClearAction Business-to-Business Customer Experience Benchmarking Study. As the first global B2B analysis of best practices in customer experience management (CEM), this study provides insights on the growing role of customer experience in corporations.

Three out of four participating companies say their customer satisfaction scores meet or exceed their goals; net promoter […]

  • Marketing Automation Systems

Marketing Operations Online Training

Say hello to a brand-spanking new (and badly-needed) addition to the Marketing Operations field, and the Marketing Operations Partners product/services family: a new course on Marketing Operations! Called Marketing Operations 2.0: From 2011 Tactical Discipline, this course is online, turnkey, self-paced and always on! Once you’ve checked out the preview (or the course, if you decide to take the next step), let us know what you think. We’re wondering if […]