Marketing Ops & IT Team-Up

In previous posts, I've mentioned Bernie Borges of  Find and Convert, a good friend and Social Media guru whose new book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, recently became available on Amazon. At just $15.61 for 312highly-readable pages, Bernie's book is a real steal. I should know. I was one of the book's early reviewers, and liked his thinking so much that I agreed to contribute a chapter on Marketing Operations 2.0 and be one of his commenters on the book back cover.

Here's what I had to say about this timely, highly relevant and impactful book:

"Marketing 2.0 helps CEOs and CMOs navigate the new social web by providing a roadmap and driving … Read more →