Marketing Operations Webcast for PMI

As many of you know, earlier this month I was the featured presenter in the webcast, “Marketing Operations: Where Project Management Meets Marketing”, sponsored by the Project Management Institute Marketing and Sales SIG (PMI-MSSIG). A recording of the webinar is now available at the PMI-MSSIG website.

Thishour-longwebinar provides a great overview of Marketing Operations (MO) for project managers and marketing professionals alike. In addition to explaining why project managers should embrace MO, the following … Read more →

Systems Thinking is Vital to Customer Experience Business Results

customer experience strategy"Do the whole job" is a mantra needed by our companies and society at large. Piecemeal efforts and short-term strategies ultimately lead to finger-in-the-dike management that is rampant today. All of the recent customer experience studies indicate that vital linkages are broken between: … Read more →

Need to Professionalize Marketing Operations

Marketing Operations Experts
I've written in the past about the need for Marketing Operations professionals to have a place to congregate and learn from one another. We’ve made some progress and experienced some loss in this area over the past couple of years.

The loss is that Henry Stewart is no longer including Marketing Operations as part of its events agenda. Beth Weesner of Marketing Transformation Services, who was integrally involved with Henry Stewart from the beginning, has ended her association with the organization. I will not be continuing as Marketing Operations track chair for the Henry Stewart conference in 2009 after four years in that role.

On the other hand, one of the pioneer groups in the Marketing Operations field has stepped up its game. Since mid-lastyear, the Marketing Operations Cross-Company Alliance (MOCCA) has opened its quarterly meetings to all MO professionals … Read more →