This is the Time to Get Serious about Marketing Ops

Yes, we're in the worst economy most of us have seen in our lifetimes. The hope of a new President has faded somewhat as the reality of the hole we are [...]

Applying Marketing Operations

Tiffany Goodman posted three whopper questions in the comment section of my June 1, 2008 blog posting on Adrian Ott's article, "Beyond the 4Ps: the 5Ts of Marketing [...]

Seeking Marketing Effectiveness Case Studies

I am working on a book on Marketing Operations, tentatively titled: Change Marketing's MO Now! The Imperative for Marketing Operations in an accountability-obsessedbusiness world. The general premise of the book is [...]