• ivent5_11407150

This is the Time to Get Serious about Marketing Ops

Yes, we’re in the worst economy most of us have seen in our lifetimes. The hope of a new President has faded somewhat as the reality of the hole we are collectively in becomes more starkly apparent. It’s no surprise that many companies (and the marketing staff within them) have become frozen, afraid to act, waiting for the uncertainty to just go away.

Now is the best time to remember the old proverb, “when the going gets […]

  • Marketing Strategy Execution

Applying Marketing Operations

Tiffany Goodman posted three whopper questions in the comment section of my June 1, 2008 blog posting on Adrian Ott’s article, “Beyond the 4Ps: the 5Ts of Marketing Operations.&qout;  After answering her thoughtful questions as comments, I realized I should bring these to the top of the blog to spark some dialogue.

The answers to any of these questions could fill a book, so if I missed anything or you have a differentpoint-of-view, please pipe in!

How do corporate […]

  • 7DeadlySins

Seeking Marketing Effectiveness Case Studies

I am working on a book on Marketing Operations, tentatively titled:

Change Marketing’s MO Now!
The Imperative for Marketing Operations in an accountability-obsessedbusiness world.

The general premise of the book is that organizations with a strong dedicated Marketing Operations function are better equipped to develop a world-class, integrated, strategic, fully accountable Marketing organization. It will describe:

A holistic vision and framework for Marketing Operations
How MO provides the CMO with a Chief of Staff equivalent and helps increase CMO tenure
How Marketing […]