Yes, we're in the worst economy most of us have seen in our lifetimes. The hope of a new President has faded somewhat as the reality of the hole we are collectively in becomes more starkly apparent. It's no surprise that many companies (and the marketing staff within them) have become frozen, afraid to act, waiting for the uncertainty to just go away.
Now is the best time to remember the old proverb, "when the going gets tough, the tough get going." It's how we deal with adversity that in the end defines us. The smart companies continue to market "in the trough."
Okay, enough of the cheerleading. Let's get a bit more practical.
In the past few years, companies have begun to figure out the importance of Marketing Operations as a means to run … Read more →