Obama’s Campaign: Model of Marketing Operations Excellence

Congratulations to President-Elect Barack Obama, whose presidential campaign has been lauded for its effectiveness. While I'm typically hesitant to mix politics and Marketing Operations in the same sentence (thanks to the well-earned reputation politics has received for its history of dubious tactics,spin-doctoringand the like), I applaud Obama's campaign as a shining example of Marketing Operations done right.

From the superb use of Social Media to the well-organized efforts to mobilize volunteers and raise funds, the Obama campaign was masterful at optimizing resources, securing stakeholder buy-in and creating a powerful shared vision of a future with Obama in the White House. Most importantly, throughout the process Obama himself reinforced that vision through his integrity, transparency and consistency. While many attempted … Read more →