Marketing Operations for Learning Organizations

As May comes to a close, I must say this has been a monumental  month for my family. My 13-year-old daughter, Miranda, has recently become a Bat Mitzvah, an initial step into the world of adulthood and an important time of learning about her culture, her world and herself. The parallels between Miranda's growth experience and how Marketing Operations can fuel enterprises to new levels of maturity and insight — to become learning organizations — is the subject of my recent article that was published in the Business Marketing Association newsletter, which I am republishing here. —Building Upon the 5Ts of Marketing Operations: Applying Learning Organization Insights to Leverage 'The Power of 18'— uses as its foundation another maturity-themed Marketing Operations article, written by our advisory board member, Adrian Ott of Exponential Edge, “Beyond the 4Ps: The 5Ts of Marketing Operations” (see accompanying post).

With her the introduction of her "5Ts of Marketing Operations" model, my colleague Adrian Ott has given us a vision of marketing that has evolved beyond the fundamental 5Ps (Product, Price, Place and Promotion with Positioning added for the purpose of this article) and 3Cs (Customers, Competitors, Corporation).

Interestingly, add the 5Ts, 5Ps and 3Cs together and the sum is 13, the age Jewish and some African cultures consider the entry into adulthood.

Enterprises that have invested in dedicated Marketing Operations functions are much like the  … Read more →