Marketing Operations at Work

Seeking High-level Panelists for MOM Symposium

I'm moderating the panel Best Practices in Marketing Operations: The Journey to MO Maturity on Tuesday, November 13^th.I have space available for up to 3 VPs of Marketing, CMOs, or Marketing Operations Directors who could share their stories about the key drivers in their MO journeys, success factors, obstacles and how they are moving toward increasing MO sophistication and integration. Please contact me at if you are or know someone appropriate for the panel opportunities.

Laura Patterson, president of VisionEdge Marketing, is moderating the panelMarketing Performance Measurement Panel: Insights into Creating and Using a Marketing Dashboardon Monday November 12^th.She still has a space open for a VP of Marketing or CMO of a B2B company who could talk about their marketing dashboard, the metrics … Read more →

Marketing ROI Panel at SVAMA

Marketing ROI is the hot topic at the March 13 luncheon of the Silicon Valley Chapter of the American Marketing Assocation. Alex Eldemir of SAP, until recently one of Pat LaPointe's partners at Marketing NPV, and Craig DeNoce, a past CMO now on the consulting side, comprise the expert panel, with yours truly moderating.