I’m moderating the panel Best Practices in Marketing Operations: The Journey to MO Maturity on Tuesday, November 13th. I have space available for up to 3 VPs of Marketing, CMOs, or Marketing Operations Directors who could share their stories about the key drivers in their MO journeys, success factors, obstacles and how they are moving toward increasing MO sophistication and integration. Please contact me at if you are or know someone […]
Marketing ROI is the hot topic at the March 13 luncheon of the Silicon Valley Chapter of the American Marketing Assocation. Alex Eldemir of SAP, until recently one of Pat LaPointe’s partners at Marketing NPV, and Craig DeNoce, a past CMO now on the consulting side, comprise the expert panel, with yours truly moderating.
The event is at Michael’s at Shoreline Park in Mountain View and runs from 11:30 a.m. — 1:30 p.m.
Some of the areas that the panel will […]