The upcoming Marketing Operations conference in Hollywood November 12–13 looks to be the best MO event Henry Stewart has ever produced. What's that, you say? Wasn't it you, Gary, who wrote just this Spring about the limitations of the event — the small audience, the even smaller number of potential buyers, how the MO side is the ugly stepsister of the DAM (Digital Asset Management) event it is co-hosted with.
All true, and certainly those problems haven't gone away overnight. The DAM event is still … Read more →