About Gary Katz

Gary was 1st to create a consultancy dedicated to MO (Marketing Operations Partners), 1st to publish an article on marketing operations (7 Deadly Sins of Marketing), and 1st to create a college course on MO (UC Santa Cruz Extension), 1st to teach a professional symposium on MO (Hong Kong), 1st to conduct a benchmarking study of marketing operations practices (Journey to Marketing Operations Maturity). See more at http://MOpartners.com/about

7 Deadly Sins of Marketing

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. Overreacting to [...]