Recall the times when you learned something intriguing at a conference or workshop, or from a book, white paper or webcast. When you described it to co-workers, did it get lost in translation? Maybe the intriguing idea was shot down because its case study was in a different industry. Perhaps you found resistance because everyone was too busy. Most likely, you were swamped, found it too hard to pursue, and gave up on the idea altogether.
Think about grassroots endeavors, where a few people in your organization passionately pursued something that the rest of the organization didn’t buy into. Surely there were moments of progress, but in the long-run, slow adoption by the rest of Marketing put a damper on success.
What’s the secret to accelerating buy-in across Marketing? Making it possible for people to gain a personal conviction of an intriguing idea within a shear moment. The Marketing Future Forum does this.
This is a breakthrough of gigantic proportions, especially when it comes to ideas such as how to be more accountable, better aligned with stakeholders, and contribute to the organization’s agility. With the Marketing Future Forum, you’ll get the tools to connect all the moving parts of your Marketing organization.
Watch our Leap Day webcast announcement recording, officially launching the Marketing Future Forum as a mission critical tool for your enterprise’s success in the future.