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Changing the MO of Marketing Through Marketing Operations
By the time Marketing Operations Partners Founder Gary Katz landed his first corporate marketing position, he'd worked with more than 150 companies through his own consulting firm and as a director, account supervisor, account manager or preferred subcontractor for more than 20 public relations and marketing consulting firms. In addition, he'd earned a Master's degree in organizational development to better understand what made businesses, and in particular, the marketing function, successful. The opportunity to help such a wide variety of organizations up close and personal on all aspects of marketing, while staying out of the direct line of political fire, combined with his more recent experience of being on the marketing frontline for a half dozen very different growing corporations, was the impetus behind the formation of Marketing Operations Partners.
Today Marketing Operations Partners is the worldwide leader in evangelizing the discipline of Marketing Operations. To address this significant challenge—and opportunity – Marketing Operations Partners brings together some of the leading thought leaders and subject matter experts in the Marketing Operations community. Our team includes experts in the areas of sales pipeline optimization, customer profitability and experience management, process design, strategic planning process facilitation, technology deployment preperation, organizational diagnosis, change management, metrics, marketing ROI, marketing analytics, data strategy, voice of the customer, resource optimization, best practices, knowledge management, and aligning marketing, sales and product strategies to enterprise strategic objectives.
To learn about the team behind Marketing Operations Partners, check out our biographies.
We welcome the opportunity help you transform marketing's impact on your company using our unique approach to Marketing Operations. Call us at 408-243-7881 or e-mail info@mopartners.com for more information.
