Marketing Transformation 2017-05-03T23:49:57+00:00

MARKETING ORGANIZATION CONSULTING

We specialize in marketing accountability, alignment, agility, and maturity roadmaps.

marketing transformationHOLISTIC MARKETING TRANSFORMATION

While many experts focus on marketing automation, our consulting guides you in cross-organizational capabilities to make the most of precious resources.

We connect the dots across people, processes, systems, data, and metrics.

Accountability and alignment are the foundation for marketing agility.

This is the most sustainable path to business growth.

HAVE QUESTIONS ABOUT MARKETING OPERATIONS?
ASK OUR EXPERTS.

Ask An Expert

ASK US TO GUIDE YOU IN DRIVING HOLISTIC MARKETING TRANSFORMATION

Tap into our expertise through milestone consulting, monthly retainer, assessments, application workshops, coaching, or MO-on-Call.

Our remote and in-person guidance is customized to your specific situation.

Join the Marketing Future Forum for the fastest way to build shared vision and shared capability across your department.

We emphasize people and process aspects of marketing effectiveness and efficiency.

WE ARE MARKETING OPERATIONS INNOVATORS

  • 1st to create a consultancy dedicated to marketing operations (MO)
  • 1st to publish an article on MO (7 Deadly Sins of Marketing)
  • 1st to create a college course on MO (UC Santa Cruz Extension)
  • 1st teach a professional symposium on MO (Hong Kong)
  • 1st to conduct a benchmarking study of MO practices (Journey to Marketing Operations Maturity)

ClearAction and Marketing Operations Partners are sister companies and founders of the Marketing Future Forum.

Lynn Hunsaker

LYNN HUNSAKER

PRESIDENT & CEO

Lynn Hunsaker helps our clients improve return on marketing investment by emphasizing the customer experience context of marketing operations.

Lynn has managed initiatives in strategic planning, product management, market research, alliances, acquisitions, marcom, process improvement, metrics, incentive programs, change management, and customer experience management.

Her experience spans high tech, manufacturing, and professional services sectors: Applied Materials, Sonoco Products Company, and Tragon.

She is founder of ClearAction customer experience optimization consulting. She has contributed significant innovations to the customer experience field:

1st to develop a customer experience ROI maturity assessment
1st to create a customer experience model showing sequential flow of CX competencies as ROI building-blocks
1st to benchmark business-to-business customer experience practices globally
1st to create a CCXP Exam Prep Course for the CXPA’s Certified Customer Experience Professional exam
1st to coin the term “Customer Experience Enablement” as a bridge between VoC and customer engagement
Developed customer experience journey mapping methodology with 8 unique best-practices
Lynn earned her AAS degree in Psychology and BS degree in Business Management from BYU and her MBA degree from Vanderbilt University. She is past president of Silicon Valley American Marketing Association and the Bay Area Association for Psychological Type. Lynn has been an instructor of business courses at San Jose State University and University of California Berkeley Extension. She is an AMA Professional Certified Marketer, ASQ Certified Quality Manager, and Certified Practitioner of MBTI® and CPI260, and she is a Customer Experience Expert for the Customer Experience Professionals Association.

Lynn is author of three Kindle books: Metrics You Can Manage For Success, Customer Experience Improvement Momentum, and Innovating Superior Customer Experience. She was project director of Marketing Operations Partners’ best practices benchmarking study, Journey to Marketing Operations Maturity. Lynn enjoys bicycling, practicing the Dutch she learned during 18 months in The Netherlands and Belgium, and expanding her travel experience beyond her current record of 30 countries.

Invite Lynn to speak at your next event on a topic such as the following:

Transparency & Accountability to Transform Marketing Effectiveness
Fall in Love with Your Customers for Win-Win Customer Experiences
Trust & Choice: Essential Ingredients for Enduring Customer Profitability
Highlights from the Annual Business-to-Business Customer Experience Management Best Practices Study
Highlights from the Journey to Marketing Operations Maturity Study

Gary Katz

GARY KATZ

FOUNDER & CHAIRMAN

Gary Katz helps our clients elevate marketing operations to a strategic role by embracing a systems approach for strong business results.

Gary is a visionary and thought leader in the emerging Marketing Operations field.

He was:

  • 1st to create a consultancy dedicated to MO (Marketing Operations Partners)
  • 1st to publish an article on marketing operations (7 Deadly Sins of Marketing)
  • 1st to create a college course on MO (UC Santa Cruz Extension)
  • 1st teach a professional symposium on MO (Hong Kong)
  • 1st to conduct a benchmarking study of marketing operations practices (Journey to Marketing Operations Maturity)

Gary has managed initiatives in marketing, communications, public relations, investor relations, and employee communications in the technology sector: Siemens, Sun Microsystems, ShoreTel, eTrigue, and other companies. Consulting clients include Anritsu, BitDefender, Health Strategies Group, IBM CastIron, LexisNexis, NetApp, and other firms.

Gary earned his BA in Public Relations from San Jose State University and his Master’s degree in Organization Development from the University of San Francisco. He is an instructor at University of California Santa Cruz Extension.

He is a past national Board Member of the Business Marketing Association, past president of the Silicon Valley Chapter of the Public Relations Society of America, and past track chair for the Marketing Operations Management Symposium from 2005-2008.

Gary is a Certified Strategic Planning Process Facilitator by the Institute of Cultural Affairs. Gary’s articles on Marketing Operations have been published by Chief Marketer, MarketingProfs, Automate, The Journal of Digital Asset Management, and other publications. Co-Founders of Marketing Operations Partners are Gary Katz, Dick Heermance, Tom Pencek, and Murry Shohat.

Gary is also a genealogy aficionado, and loves to talk about family trees anytime. Invite Gary to speak at your next event on a topic such as the following:

  • The Future of Marketing Operations
  • Reinventing Marketing from the Inside Out
  • The Path to Continuous Marketing Effectiveness
  • Catalyzing the Learning Organization through Marketing Operations
  • Transforming Marketing from Tactical Discipline to Strategic Vision
  • Marketing Operations 2.0: A Hot New Playground for Project Managers
  • Marketing ROI: It’s Simpler — And Way Harder — Than You Think: Roadmap for the Revenue Marketer Rally Cry
  • Highlights from the Journey to Marketing Operations Maturity Study

Joel Palermo

JOEL PALERMO

PR & CURATION MANAGER

Joel Palermo helps our clients stay involved and connected in the Marketing Future Forum through content curation and platform management.

Joel has worked as an event coordinator in the non-profit sector and has held positions in multiple online news sites. He has experience with audio and video editing programs both within past positions held and personal projects. Joel earned his BS degree in Public Relations at San Jose State University.