Pressure to fill the prospect pipeline for Sales can drive Marketing to produce an overwhelming volume of collateral, campaigns, events, [...]
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Resources are precious in Marketing. Time, budgets, tools, staff, alliances, suppliers, customers, opportunities — we make decisions about all these precious resources [...]
Jumping through hoops is a feeling we all get when relationships are dysfunctional. In marketing, that can happen within the [...]
Creativity is a must-have in marketing. It's not just about art and messaging, but also about business models, engagement, decision-making, [...]
Successful marketing programs depend on accurate information, a historical view into past successes and failures, and the ability to recognize [...]
Today’s marketing departments must justify their existence. The need to measure results is inevitable. However, the instincts and skills that [...]
In my last article, Marketing Operations — State of the Profession, I described the evolution of the Marketing Ops business [...]
Varying vision among marketing colleagues is a double-edged sword. It's helpful when ideating, and debilitating when executing. Diverse perspectives are [...]