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Marketing Operations Partners conducted the Journey to Marketing Operations Maturity benchmarking study which revealed that the Marketing Operations (MO) function continues [...]
One of the most instructive ways to assess the state of Marketing Operations is to view the maturity of MO [...]
In my last article, Marketing Operations — State of the Profession, I described the evolution of the Marketing Ops business [...]
Hard to believe it’s been a dozen years since the predecessor of Marketing Operations Partners launched a Marketing Operations service [...]
Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other "shiny object" the key to driving [...]