10 Ways Marketing Alignment Leaps You Forward

marketing alignmentAre you accelerating results you need from others by aligning your Marketing group with them? Here are 10 ways Marketing alignment is like leapfrogging the status quo to find your super powers:

  1. Get Sales and Marketing on the same page to accelerate revenue
  2. Reach customers when they’re ready to buy to strengthen customer relationships
  3. Provide content customers value to win their trust
  4. Drive consistent standards to strengthen brand integrity
  5. Clarify roles and interdependencies to drive buy-in
  6. Build centers of excellence to leverage economies of scale
  7. Enable scalability to maintain momentum during rapid growth or significant change
  8. Adjust your work according to stakeholders’ needs to minimize wasted time, efforts and resources
  9. Demonstrate your interest in others’ well-being to maintain a win-win approach
  10. Make it simple to work with you to catalyze growth

Think how far you could go — and how fast! — by mastering these 10 Marketing alignment success factors. It takes a concerted effort and lots of practice. And having a handful of “alignment masters” in your group is great, yet insufficient. You’re only as strong as your weakest link.

This is why you need the Marketing Future Forum. It accelerates know-how and buy-in. It rapidly builds shared vision. Group membership lets your whole department create mini plans on their mobile devices or computers on-the-go. Experimentation and group conversations through a treasure trove of Marketing alignment resources propels your shared success.

marketing stakeholder alignment

Celebrating the 10-year anniversary of Marketing Operations Partners, our greatest desire is for you to join us in the Marketing Future Forum, to accelerate your group’s progress in benefiting from the 10 ways Marketing alignment can propel you forward. (In July and August 2016, use our anniversary 10% discount code = 10 Years)

10-Year Anniversary

No doubt about it: the pace of change is increasing, and customer segments are multiplying, transparency is inevitable, and the pressure to create value is stronger than every. Mastery of Marketing alignment is essential!

This is the 2nd article in a series:

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2016-11-22T22:08:31+00:00

About the Author:

Lynn Hunsaker is CEO of Marketing Operations Partners, a consultancy that transforms marketing organizations into high-value engagement centers through accountability, alignment, and agility. Lynn is a past director of marketing and business development at Applied Materials, an award-winning past president of Silicon Valley American Marketing Association, and she taught marketing, advertising and business for 5 years at UC Berkeley Extension, SJSU, and Mission College. Lynn is a well-known expert in metrics, customer experience management, and organizational change. See more at http://mopartners.com/about

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