10 Ways Marketing Agility Leaps You Forward

marketing agilityAre you enabling everyone in your Marketing group to rapidly adapt to emerging market opportunities? Here are 10 ways Marketing agility is like leapfrogging the status quo to find your super powers:

  1. Make business intelligence widely accessible and actionable to mobilize your company
  2. Center your business on customers to increase capacity to uncover hidden opportunities
  3. Increase transparency of decision-making processes to stimulate collaborative teamwork
  4. Catalyze cross-organizational knowledge-transfer and learning to strengthen collective capability
  5. Facilitate stakeholder action on business intelligence to maximize ROI of existing data investments
  6. Anticipate buyers’ expectations and reactions to accelerate the buyer’s journey
  7. Maximize visibility of the end-to-end customer life cycle to nurture customer retention and expand share of budget
  8. Increase universality at the start of every assignment or endeavor to prevent silos
  9. Emphasize outside-in thinking to align perspectives and motivations with customers’ well-being
  10. Foster cross-organizational collaboration to drive strategic value

Imagine the industry leadership you could enjoy by mastering these 10 Marketing agility success factors. It takes a concerted effort and lots of practice. And having a handful of “agility masters” in your group is great, yet insufficient. Agility is organizational.

This is why you need the Marketing Future Forum. It accelerates know-how and buy-in. It rapidly builds collective capability. Group membership lets your whole department create mini plans on their mobile devices or computers on-the-go. Experimentation and group conversations through a treasure trove of Marketing agility resources propels your current and future success.

marketing organization agility

Celebrating the 10-year anniversary of Marketing Operations Partners, our greatest desire is for you to join us in the Marketing Future Forum, to accelerate your group’s progress in benefiting from the 10 ways Marketing agility can propel you forward. (In July and August 2016, use our anniversary 10% discount code = 10 Years)

10-Year Anniversary

You are also welcome to join our celebration Meetup on Monday, August 8, 2016, at University of California, Santa Cruz Extension in Santa Clara! RSVP at http://bit.ly/mo-p10

Marketing Operations Partners Anniversary

No doubt about it: the pace of change is increasing, and customer segments are multiplying, transparency is inevitable, and the pressure to create value is stronger than every. Mastery of Marketing agility is mission-critical!

This is the 3rd article in a series:

  1. 10 Ways Marketing Accountability Leaps You Forward
  2. 10 Ways Marketing Alignment Leaps You Forward
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About the Author:

Lynn Hunsaker is CEO of Marketing Operations Partners, a consultancy that transforms marketing organizations into high-value engagement centers through accountability, alignment, and agility. Lynn is a past director of marketing and business development at Applied Materials, an award-winning past president of Silicon Valley American Marketing Association, and she taught marketing, advertising and business for 5 years at UC Berkeley Extension, SJSU, and Mission College. Lynn is a well-known expert in metrics, customer experience management, and organizational change. See more at http://mopartners.com/about

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