10 Ways Marketing Accountability Leaps You Forward

marketing accountabilityAre you getting ahead by tapping into the full power of accountability in your Marketing group? Here are 10 ways Marketing accountability is like leapfrogging the status quo to find your super powers:

  1. Focus on the right metrics the right way to validate business cases

  3. Use metrics to prioritize effort & investment

  5. Avoid duplication of effort & investment to get more from what you have

  7. Simplify workflows & handoffs to reduce chaos

  9. Improve commitment follow-through to increase morale

  11. Zero-in on early signals to reduce risk and delays

  13. Strengthen people & process aspects of your martech stack to improve ROI

  15. Smooth engagement & handoffs to increase integrity & actionability of data

  17. Cater to right- & left-brain preferences to improve decision-making rationale

  19. Maintain a consistent track record to build trust for expanding resources

What a wonderful world it would be to master these 10 accountability success factors. It takes a concerted effort and lots of practice. And having a handful of “accountability masters” in your group is great, yet insufficient. It only takes one bad apple to spoil the barrel.

For these reasons we created the Marketing Future Forum. It’s a breakthrough method for leapfrogging the status quo. Annual group membership gives your whole team opportunities to make mini plans on their mobile devices or computers on-the-go. Experimentation and group conversations through a treasure trove of Marketing-specific accountability resources propels your progress along the maturity curve.

marketing accountability

Celebrating the 10-year anniversary of , our greatest desire is for you to join us in the Marketing Future Forum, to accelerate your group’s progress in benefitting from the 10 ways Marketing accountability can propel you forward. (In July and August 2016, use our anniversary 10% discount code = 10 Years)

10-Year Anniversary

As the pace of change increases, customer segments multiply, and transparency and pressure to create value intensifies, mastery of Marketing accountability is a must!

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About the Author:

Lynn Hunsaker is CEO of Marketing Operations Partners, a consultancy that transforms marketing organizations into high-value engagement centers through accountability, alignment, and agility. Lynn is a past director of marketing and business development at Applied Materials, an award-winning past president of Silicon Valley American Marketing Association, and she taught marketing, advertising and business for 5 years at UC Berkeley Extension, SJSU, and Mission College. Lynn is a well-known expert in metrics, customer experience management, and organizational change. See more at http://mopartners.com/about

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